There are so many things you may be tempted to do to get a promoter to listen to your mixed tapes. But the reality is some promoters are just too busy to listen to your mixed tapes. Plus they already have a network of DJs they book for their events. But you can still get their attention, and I will share some tips.
Attend their events
You must understand promoters want success just like you. The one thing they live and breathe is the number of event attendees. Hence, nothing will please them more to know you’ve invested your time and money to attend their event. It means you are promoting their business. They will reciprocate the gesture.
Find a good time when they are not too stressed or busy. Introduce yourself; make sure you create an impression. Then you can follow up on this the next day and so on. Once there’s been a genuine connection, you can send your mixed tapes for the promoter to listen.
This is very normal. As humans, we are interested in people who are interested in us. So if you want a promoter to be interested in your mixtapes and potentially book you, then you must show a genuine interest in them. This will also give you an idea of the event style and sound, the crowd enjoys.
Pick your set wisely.
If you are starting, you will likely be a warm-up DJ for the event. It would be hard to be the main event when you are just beginning. So bear this in mind. Every big DJ started from somewhere, so there’s nothing wrong with it. Hence, produce your mix to warm up the crowd.
Pick your name accordingly.
Ideally, you want to organise your mixes according to different events. For instance, if someone loved one of your mashups from a particular event and wanted to have a copy of your mix, it will be easy to go to the archives and grab it if it was labelled correctly. An example can be “warm-up mix – fanatics party”. This could be the name of your mix for the fanatic party.
Do your research
This should be the first thing you do. It is that important. Know the club or event you are to play for. What is their sound? What does the audience like? Is there a particular theme to master? These are all things to know before even preparing your mixtapes.
Imagine a scenario you spent your time preparing hardcore mixtapes only to find out later that it is an EDM club. This would be a disaster. It is essential to do your homework well beforehand. If you do your homework well, the promoter will quickly give you the gig.
Attend their events, follow them on social media, keep up to date with their latest activities, and get feedback from them. A sure way to secure a gig is by asking for honest feedback. Don’t come off needy. Nobody likes neediness.
Instead, ask for an honest opinion regardless of whether they give you a gig or not. Unless they are swamped, most will spend time to listen to your mixtapes and may even book you.
Most of this is common sense. It all boils down to doing your research and creating banging mixtapes. Then, taking your opportunity when it presents itself.