How can I get a promoter to listen to my mix?

There are so many things you may be tempted to do to get a promoter to listen to your mixed tapes. But the reality is some promoters are just too busy to listen to your mixed tapes. Plus they already have a network of DJs they book for their events. But you can still get their attention, and I will share some tips.

Attend their events

You must understand promoters want success just like you. The one thing they live and breathe is the number of event attendees. Hence, nothing will please them more to know you’ve invested your time and money to attend their event. It means you are promoting their business. They will reciprocate the gesture. 

Find a good time when they are not too stressed or busy. Introduce yourself; make sure you create an impression. Then you can follow up on this the next day and so on. Once there’s been a genuine connection, you can send your mixed tapes for the promoter to listen. 

This is very normal. As humans, we are interested in people who are interested in us. So if you want a promoter to be interested in your mixtapes and potentially book you, then you must show a genuine interest in them. This will also give you an idea of the event style and sound, the crowd enjoys.

Pick your set wisely.

If you are starting, you will likely be a warm-up DJ for the event. It would be hard to be the main event when you are just beginning. So bear this in mind. Every big DJ started from somewhere, so there’s nothing wrong with it. Hence, produce your mix to warm up the crowd.

Pick your name accordingly.

Ideally, you want to organise your mixes according to different events. For instance, if someone loved one of your mashups from a particular event and wanted to have a copy of your mix, it will be easy to go to the archives and grab it if it was labelled correctly. An example can be “warm-up mix – fanatics party”. This could be the name of your mix for the fanatic party. 

Do your research

This should be the first thing you do. It is that important. Know the club or event you are to play for. What is their sound? What does the audience like? Is there a particular theme to master? These are all things to know before even preparing your mixtapes. 

Imagine a scenario you spent your time preparing hardcore mixtapes only to find out later that it is an EDM club. This would be a disaster. It is essential to do your homework well beforehand. If you do your homework well, the promoter will quickly give you the gig. 

Attend their events, follow them on social media, keep up to date with their latest activities, and get feedback from them. A sure way to secure a gig is by asking for honest feedback. Don’t come off needy. Nobody likes neediness. 

Instead, ask for an honest opinion regardless of whether they give you a gig or not. Unless they are swamped, most will spend time to listen to your mixtapes and may even book you. 

Most of this is common sense. It all boils down to doing your research and creating banging mixtapes. Then, taking your opportunity when it presents itself.

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How to Make Money as a DJ Outside the Decks

It is fun to make money doing what you love. For most DJs, DJing is their passion, and they cannot imagine life without doing it. Therefore, being able to make money DJing is just icing on the cake. Most people don’t do it for the money. They do it for love. But they have managed to make a full time living doing it and even gain fame and influence.

A good example is Calvin Harris, whose real name is Adam Wiles. They started as a grocery worker but kept putting in the work, and today he is amongst the highest-paid DJs. Okay, I’m not saying you will become the next Calvin Harris, although nothing is impossible, you could end up making a full-time income from your DJing gigs. So to help you get there, here are a few ways you can make money as a DJ outside the decks.

Teach people how to become a DJ.

Many people would love to DJ, whether professionally or just for fun. If you can identify people interested, you could make some cool cash teaching people how to become a DJ. Who better to teach this than a DJ. You can promote yourself on social media as well as using word of mouth to get the word out.

Find work in the music industry

It is a route that can help you gain experience while also providing a steady income and job stability. If you’re still starting, you could apply to clubs and local radio stations as a DJ or in the office. It would be an excellent learning curve, plus you could grow and own a slot as a mixing DJ, which could land you bigger and better gigs down the line.

Get a sponsor.

If you’re able to build a brand, you can leverage this by finding a sponsor. Find a local DJ-store and ask them for sponsorship. It could be an excellent way of gaining publicity. They could also provide financial sponsorship, and in return, you could help them market their brand as well by including their name in your mixes and marketing materials.

Monetize your blog.

It can be quite a fulfilling thing running a blog — both personally and financially. Sharing your experience and tips as a DJ on your blog can attract a lot of followers as well as make you some real money if you know how to monetize your following.

There’s a lot written on how to monetize a blog or social media following. Just Google it. You will find strategies such as running Adsense, selling merchandise, getting endorsement deals, and so much more.

Be a mobile DJ.

Not everyone is cut out to be a bar or club DJ. Some people enjoy the idea of exploring and going where the action is. Mobile DJs don’t have a particular spot where they play. They play everywhere such as in weddings, birthdays, clubs and more. It is an excellent way to make some extra income.

Sell merchandise to your followers.

Okay, following from the point about monetizing your blog. You can create branded merchandise and sell it to your fans. Yes, it could be anything from t-shirts to branded headsets. You could create an e-commerce site for selling your merchandise.

There are a few ways to earn money outside the deck as a DJ. Did we miss anything? Well, go ahead and tell us what you think. Are you a DJ? How are you making extra money? Please share.