Nowadays, branding is everything. It doesn’t matter which industry you are part of. If you don’t build a strong brand, it will be challenging to find success. But why is branding so important? It is because there’s a lot of saturation in the market. Thanks to the Internet. Everyone now has a chance to showcase their skills and talents.
Hence there’s a need for differentiation if we don’t want to get lost in the crowd. It is why branding is so important. If you’re a DJ and want to learn how to build a strong brand, keep on reading. This blog post aims to help you develop a strong brand and hopefully stand out from the crowd.
Develop your brand.
Developing your brand involves sorting out things like your name, bio, sample mixes, website, and so much more. Thus, it entails everything that tells a potential client everything they need to know about your personality and mission.
You are a business like Apple, Amazon or Pepsi. How can your audience associate to you? Do you have a logo, a jingle, unique name like a “Avicii”? Your intention must be to stand-out immediately and create a lasting first impression.
Create your DJ name.
Okay, following from the previous point. You need a unique DJ name. It should be something related to your music style and personality. Once a fan hears your name, you want it to create an impact. You want it to create an impact through your name. It is an essential aspect of your brand.
But there’s more to branding than the name. It is a summation of your story, your personality, your values, and how your fans see themselves in what you represent. You can also use your real names or some variations of it. It is a common trend in the industry nowadays.
Design a logo.
I can’t think of any DJ today who hasn’t got a logo. In the past, most DJs could do without a logo, but not today. Your logo is a representation of your sound, style and personality. Just like your name.
Most DJs have logos that are simple variations of their names. Your logo should be simple and easy to recognize, but it should embody your brand message. Speak with a graphic designer about designing your logo. Your logo will go on your press kit materials, including social media, website instruments, clothing, and so many other things.
Photographs and videos.
You need photoshoot sessions and videos of yourself for marketing purposes. You want your audience to know you and start developing a connection with your brand. Photos and videos are an excellent way to do this.
Website and social media.
Next, you will need to build a website and get your social media accounts set up. Create an excellent biography on your website to introduce yourself to your fans. Also, keep your social media accounts active as this is how your fans will keep up with you. Also, this is how you will share updates about your activities with your fans. Giving them a chance to see what you’re working on and an opportunity to connect and give feedback. Such feedbacks can help you to improve on your craft. So bear this in mind.
DJ mixes and samples.
You must create a few mixes. Continue updating these based on reviews from listeners, YouTube, Facebook, Instagram are great platforms to post your mixes for feedback consistently. Soundcloud, Spotify, Mixcloud and iTunes are also great platforms to post your mixes.
After you have created your presence and press kit materials, don’t get comfortable. It is only the beginning. It’s just like setting up a business – which is only the first part. If you don’t market, you won’t get any customers. Thus, marketing yourself is the next big thing.
You need to go out there and make some noise. You can do this online or by going to gigs and creating connections with event promoters. But the best is a combination of both through networking and outreach. Market yourself on social media channels by staying active and dropping new mixes regularly. Then reach out to the industry leaders to build real connections. Hopefully, you find success with this strategy.
True, the market is crowded, thanks to the internet. But this in itself is an excellent opportunity for the industry. It means high standards and you will have to work harder. If you’re able to distinguish yourself and put in the work required, then success will come your way. If you want to succeed as a DJ, you have to put in the work. You have everything you need to succeed in this industry today – use it.