For many of us, a new year means a “new you”, where you finally take the steps to make your life better. Which makes this the perfect time to finally bite the bullet and consider turning your hobby of being a DJ into an actual business that makes you money.
True, this may seem more like a dream come true rather than a New Year’s resolution, but learning to monetize your talent as a DJ requires dedication, passion and hard work but if you love what you do it can be simpler than you might think
- Create Your DJ Business Plan
Like starting any business, you wouldn’t simply quit your day job and expect to start raking in the cash straight away. Instead, you need to build yourself a plan that will outline your path to becoming a full-time DJ/entrepreneur
2. Choose what Kind of DJ Do You Want to Be?
The world of DJing is a vast one, with many different areas of expertise. Before you commit to creating your DJ business, it’s very important that you decide on what kind of DJ you would like to be. Whether it be a club DJ, a wedding DJ or a radio DJ, whatever field you choose will help you decide on the next steps in your career change.
3. Scope Out the Competition
To help get yourself gigs, it’s vital that you research other DJs in the area, so that you know how saturated the market is with similar acts.
If you were struggling to find the right niche market for you, scoping out the competition can actually help make the decision for you. Perhaps your local area has numerous club DJs all fighting it out for a few paid slots, yet there are constantly people advertising for DJs needed for weddings or parties. By opting to expert in parties in this instant, you’ll instantly be opening your business up for more money.
4. Who or How you will finance Your Business?
Like any business, money is essential in order to get yourself going. This is equally as essential when embarking on a career as a DJ as you’ll need a lot of equipment.
Once you’ve chosen the DJ niche you’d like to expert in, research online to see the kind of equipment that you will need. For instance, as a wedding DJ it’s likely that you will need lights and perhaps a smoke machine on top of your DJ equipment. You might even need a van or large car to transport your equipment to various venues.
This will all require money, so you will need to have a plan for where the money is coming from. Perhaps you have savings, a family loan or you plan to apply for a small business loan. Whatever your plan is, ensure that you’ve researched costs. Buying second-hand can help save you a lot of money, so never feel you need to buy everything new. Remember you need to invest in advertisement too.
5. Time to Get Started
You’ve chosen your DJ path, scoped out the competition and got your finances in order – so what’s next? Well before you book your first event, be sure you have any permits or licenses in order. Plus, as you plan to make this a business, get your business name registered and take out any insurance that will cover you if anything goes wrong.
Then it’s time to get yourself out there. Set up a website, and a powerful social media fan base and get yourself some business cards printed. For your first gigs Getting your name out in your area will help you book events or start your own night. Then, once you’ve booked one or two, recommendations will start flying in.
Building a business as a DJ might feel difficult at first, but once you’ve outlined your plan and chosen the niche that suits you, it’s simply a matter of getting yourself known in the community. Before you know it, the job offers will be coming in thick and fast and you’ll be well on your way to becoming a DJ entrepreneur.
The opportunities for an artist are enormous but so are the pitfalls. More and more it’s necessary for most artists to do their own PR, to build their own brand without the safety net of a record label. While time-consuming this allows direct connection to the fans on a greater level than we have ever seen. But how do you do that?
1,000 True Fans
As Kevin Kelly, the author of the “1000 True Fans”essay points out, it’s the true fan that’s important. The fan that will buy everything you produce. If you can manage this, 1000 fans spending a mere £50 each on your work a year will give you £50,000 a year to live on. Not enough to make you rich, but more than enough to live on.
Because of this, cultivating these fans should be your priority. Bluntly, one true fan is worth more to you than 100 fans who don’t spend money on your work
6. Direct engagement with your fanbase
It is no longer acceptable for the artist to stand-off from their fans as some kind of untouchable figure. You need to be part of your fans, not apart from them. It’s true that this approach has been successfully used by artists before (the DIY punk scene, the “t-shirt” indie bands of the early nineties) but the Internet allows opportunities far beyond what has previously been achieved.
Interact with your fans as much as possible. Follow them on Facebook and Twitter and post where relevant. Your fans should be first and foremost seen as friends who enjoy your work. When that relationship is in place you’ll frequently find they’ll promote your work without being asked. And they’ll be doing so because they love it, not because they’re getting paid. Which makes them far more credible to their peers.
Produce Videos/tutorials (learn/do/teach)
Be present on Social Media Stories
Create Content weekly (podcasts, radio shows, videos tutorial, behind the scenes videos)
Create your life style and build your Personal Brand online.
In these days is easy to create a tribe that follows you.
I hope it helps.
Living for music