Why Personal Branding leads to Success



Personal branding has always existed in entertainment industry. If you think of Madonna, Will Smith or Johnny Depp, there is always an image of them that comes into our mind. And that’s not coincidence, rather that image has been carefully cultivated and built with time and effort. It’s not false, the best personal brands are always built out of truth. But neither it is random.

And in the modern world, the importance of personal branding is no longer confined to the famous. Everyone should have a brand. Every business is built on relationships and personal branding is a vital part of establishing those relationships. This has always been the case, but in the digital world it’s even more important. Not only do you need to brand yourself face to face, but in your online presence.

Deciding on your Brand

It is worth reiterating here the previous point about how your personal brand needs to be honest. Aside from any moral considerations, it simply doesn’t work. If you’re naturally shy and retiring trying to promote yourself as an extroverted raconteur will only lead to embarrassment and ridicule.

But neither is it possible to present yourself as a whole.  Instead, take strands of your personality and outlook at choose which ones to push to the forefront. This is contextual. A bank manager needs to emphasis very different parts than a DJ. Indeed, if you have more than one role it may well be necessary to build several personal brands.  That’s entirely feasible, but make sure that they complement rather than contradict each other. There is nothing more counterproductive than having one brand actively work to the detriment of another.

How to Approach Brand Creation

To start, decide exactly what your personal brand needs to achieve.  What is the message you are putting across? Who are you target audience? What do you want to achieve, both in the short and the long term?

Start with the elevator pitch. How would you describe your personal brand if you only had 15 seconds to make an impression? From there, pick out motifs and keywords and get to work.  Jot any ideas you have down on paper. The editing process can come later. For now, the important thing is to give yourself a base to work from.

Why Personal Branding leads to Success

Personal branding will greatly increase your success levels if done right. By transmitting an image directly to the mind of your target audience you increase your brand recognition. You quickly become associated with your field and that can lead to more business opportunities that would otherwise not exist.

By |2019-02-11T06:05:33+00:00December 16th, 2018|Uncategorized|1 Comment

About the Author:

The DJ duo is made up of Kerol Garcia and Rodrigo Tancredi, already successful solo DJs in their own right in the vibrant Musical centre of London since 2011. With Passion for House Music, a lot of dedication, hard work and determination the duo is frequent in the London Scene Line UP since 2015; and providing the highest level of entertainment and bring the best of their unique talents to all audiences. The DJ Duo fell in Love with House Music during a trip to Ibiza in 2011, raving at the Space Club where they discovered the power of Carl Cox set! Since that time, they have never stopped learning about the House Music Culture, Mixing techniques and DJ new trends. Rodrigo is a percussionist and DJ. Music runs in his family, and he formed his first band at the tender age of twelve. He's now a key figure in the house music scene, who has previously performed sets at Ministry of Sound, Egg Club, Es Paradise, Ibiza Rocks and Pacha. Kerol left Brazil and moved to London in 2007 to study at the London School of Sound a give a better life to her son. In these days Kerol Garcia is a highly sought after DJ playing sets to thousands of club goers at respected venues: Ministry of Sound, Egg Club, Heaven and Lightbox. She is an accomplished DJ. In June 2017, with author and brand strategist Rhonda Swan, they started to develop a network platform to come up in 2019: The Musician’s League. A movement of music and digital marketing. With a mission to touch millions of talents around the world and to offer the chance to benefit from their experiences as DJs and brand creators. In October 2018, with the legendary Roger Sanchez and Danny Savage, they started a mentoring course at Get Booked Academy and are ready to go to the next level on their DJ career and becoming music producers and social media experts. "We can’t wait to share our love of House, beats, and marketing with our colleagues, fans, followers and new audiences. We both have a real passion for the music, people, and network we create. We will share a valuable experience to all." R&K Rodrigo Tancredi and Kerol Garcia R&K Rodrigo Tancredi and Kerol Garcia https://soundcloud.com/rodrigo-kerol https://www.instagram.com/rk_housemusic/ https://www.facebook.com/rkhousemusic/

One Comment

  1. […] via Why Personal Branding leads to Success […]

Leave a Reply

%d bloggers like this: